Would you Choose Facebook or Business Blogging?

As we are all familiar with Facebook, the ability to bring a whole country together with a simple friend request is simply mind boggling.  But when you want to express your ideas and encourage others to share your opinion, then business blogging is the way to go. To compare companies that invest millions in marketing using social media to a blog, statistics show that consumers would research their product first on the company website. Research on items that consumers purchase is better found on their actual website that contains valuable and credible information. So would social media be a waste of investment or should blogging be the new form of marketing your product?

Business blogging shows much more control if you are managing the content on the page. If you are trying to market your product online, there won’t be any restrictions on how you want to organize the content in order to attract your consumers. We have to consider that a business blog would contain much information, sometimes even more than needed. The blog is a perfect place to add your link to your product that could allow much attention versus Facebook which would contain many links of advertisements and cause diversion from the consumer. The last thing you would want is a consumer to see competition on the computer and divert from your product choice. As mentioned before, blogs would have much value added against Facebook because of type of feedback you get off the blog. The blog can give you testimonies, reviews, advice, discounts, tips and other type of news that would be beneficial to the consumer.

With blogs, a business outreach would be exposed to more outside of just Facebook. Blogs would have the ability to reach users of email, random site visitors, Rich Site Summary (RSS), and other social networks including Facebook. This availability of streams can reach more visitors and create more traffic than what just Facebook would. Your blog can be updated at the creator’s choice in time where every visitor will be able to see, while Facebook does their updates when they please and at their convenience which may not be at your convenience.

Business blogging and blogs in general have been around for ages and are still trending with many new users. Facebook would turn into MySpace where it was trending for a few years and slowly will be unpopular This will be a risk taking investment in the long run.

Source

"Blogging vs Facebook." (2011): n. page. Web. 27 Jan. 2014. <http://www.j6design.com.au/ClientArea/BlogvsFacebook>.